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2011-02-06 - Super Bowl XLV

The Super Bowl has been the championship game of the National Football League (NFL), the premier association of professional American football, since 1967. It was first played on January 15, 1967 as part of a merger agreement between the NFL and the then rival league, the American Football League (AFL). It was agreed that the two leagues’ champion teams would play in an AFL–NFL World Championship Game, until the merger was consummated. After the merger of the two leagues in 1970, each league became a "conference", and the game was played between conference champions. The Pittsburgh Steelers have won six Super Bowls, while the Dallas Cowboys and San Francisco 49ers have each won five. Seventeen other NFL franchises have won at least one Super Bowl. Only four active NFL franchises have not appeared in the Super Bowl: the Detroit Lions, Cleveland Browns, Jacksonville Jaguars and Houston Texans. The Lions are the only NFC team yet to play in one, the other three are in the AFC. The Browns and Lions have both won NFL championships prior to the Super Bowl era, while the Jaguars (who joined the NFL in 1995) and Texans (2002) joined the league after the Super Bowl era began. Lamar Hunt, former owner of the Kansas City Chiefs and founding member of the American Football League, coined the name Super Bowl after watching his children playing with a Super Ball. The Super Bowl uses Roman numerals to identify each game, rather than the year in which it is held. Super Bowl I was played in 1967 to determine the championship of the regular season played in 1966, and Super Bowl XLIV was played on February 7, 2010 to determine the champion of the 2009 regular season. In most years, the Super Bowl is the most-watched American television broadcast. In February 2010, Super Bowl XLIV became the most-watched television program ever, drawing an average audience of 106.5 million viewers and taking over the spot held for 27 years by the final episode of M*A*S*H.[1] Exclusive television broadcast rights for the Super Bowl rotate each year among three of the four major American television networks: CBS, Fox, ABC and NBC. Because of its high viewership, commercial airtime for the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast’s commercials has become a significant aspect of the event.

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